Hindustan Trading Company (HTC), the premier art store located in Royapettah, Chennai, was gearing up for its annual sale event when they reached out to me for a poster design.
The objective was to create visually appealing sale posters to be prominently displayed on store walls as they were offering customers an enticing discount of up to 50% on a wide range of products. The primary goal was to attract and engage customers, encouraging increased product purchases during the sale period. Two design options were proposed out of which one was approved and finalised with content changes.
Option 1: Vibrant Artistry
The first design option embodies a vibrant and artsy vibe, aligning seamlessly with the artistic atmosphere of HTC. Utilizing eye-catching colours, this design aims to evoke creativity and capture attention. While the initial readability might pose a challenge, the intentional boldness ensures the poster stands out, sparking curiosity among the target audience.
Option 2: Clean Commercial Appeal
The second design option takes a more straightforward and commercial approach. With a clean and minimalistic design, it offers a polished and professional look. Pops of color strategically highlight key information about the sale, providing a visually appealing contrast. This design aims for clarity and ease of understanding, catering to a wider audience with a commercial sensibility. The simplicity in design ensures a quick grasp of the sale details, promoting a straightforward and enticing message.
Finalised Design : Clean Commercial Appeal
Upon approval, the selected design incorporated the necessary content changes, balancing the commercial appeal as per the client's preferences.
